“Xtreme Invasion” Pringles Commercial

Mar 29th, 2011 // In: Commercials, Featured, Portfolio // By: Comments Off

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Xtreme Invasion

I wanted to go with a Cloverfield feel with this Pringles commercial.  The way Bryce Stewart and I accomplished this was to tie green string to a chip and Pringles can then simulate them flying.

This is a screen shot of a flying Pringles can over the city during  the sun set.

This is a screen shot of the original footage.

These are two shots of how we implemented the green screen to bring the flying Pringles to life.

Here is another example of the raw footage to the final product.

You will notice we added cracks to the ground, particles in the air, and a giant flying crisp.

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